Smaller_MP Spectrum.jpg

MEN'S PERFORMANCE

Smaller_Men's_BG.jpg
Screen Shot 2020-10-28 at 11.45.23 AM.pn
 
Key Focuses_Smaller.png
Smaller_Layering Icon.jpg
Screen Shot 2020-10-28 at 11.45.32 AM.pn

L

A

Y

E

R

I

N

G

Smaller_Polos Icon.jpg
Screen Shot 2020-10-28 at 11.45.42 AM.pn

POLOS

Smaller_Bottoms Icon.jpg
Screen Shot 2020-10-28 at 11.45.54 AM.pn

BOTTOMS

 
Coll. 1.png
 
Smaller_M_Collection_1.jpg
Smaller_Print-c.1.jpg
sonic aqua
violet tone
crew navy
white
Smaller_c12.jpg

PAST.

Coll. 2.png
Smaller_Print-c.2.jpg
focus blue
crew navy
white
pulse yellow
halo blue
Smaller_c211.jpg

PRESENT.

Smaller_M_Collection_2.jpg
 
 
Coll. 3.png
Smaller_Print-c.3.jpg
semi screaming green
halo mint
black
grey three
white
Smaller_c31.jpg

A palette that looks into the future

RE-ENERGIZING

the body and senses

FUTURE.

Smaller_c32.jpg
Smaller_M_Collection_3.jpg

KEY ITEM STRATEGY

We've created a key style opportunity for core & replenishment assortments while also serving direct to consumer needs.

Taking two of our volume drivers & adding additional key item colors allows the flexibility within the men's performance line.

In addition to the Camo Polo and Heather Snap, the Plaid Print Polo is a great complement to a key item assortment.

Below is an example of just one of the ways to build the assortment. We have a ton of color across all 3 styles to create what will work best for the target consumer.

 

M

U

S

T

H

A

V

E

S

Must haves are the foundation of any assortment. Once the foundation has been established you are able to layer in novelty and technical items to help round out the assortment. Below are the must haves for the season in addition to core items.

Layering-Text.png

POCKET 1/4-ZIP

Brushed blended material that provides a soft touch while maintaining moisture management. Cozy & perfect for those morning tee times.

  • Regular fit 

  • Quarter zip with mock neck

  • 74% recycled polyester, 26% viscose Terry loop 

  • Soft feel Patch chest pocket 

  • Primegreen 

DWR 1/4-ZIP

Diamond jacquard with water repellant functionality has a pillow like structure provides increased warmth without the weight. Performance & novelty wrapped into one.

  • Regular fit 

  • Quarter zip with stand-up collar

  • 100% recycled polyester jacquard with durable water-repellent (DWR) coating

  • Soft, stretchy fabric 

  • Banded cuffs and hem

  • Primegreen 

COLD.RDY GO-TO HOODIE

Ottoman stripe texture provides lightweight warmth on the versatile lifestyle silhouette.

  • Regular fit

  • Hood with drawcord

  • 58% cotton, 40% recycled polyester, 2% elastane jacquard

  • Warm and dry feel

  • Front pockets

  • Ribbed cuffs and hem

  • Primegreen

COLD.RDY HYBRID 1/4-ZIP

Ottoman stripe texture provides lightweight warmth on the versatile classic silhouette. Added functionality on the front panel for wind and water resistancy.

  • Regular fit 

  • Quarter-zip with stand-up collar

  • 58% cotton, 40% recycled polyester, 2% elastane jacquard 

  • Soft, cozy feel 

  • Ribbed, insulating fabric

  • Woven front overlay 

Polos-Text.png

PLAID PRINT POLO

Inspired by menswear trends applied in a classic wearable print.

  • Regular fit 

  • Three-button polo collar

  • 88% recycled polyester, 12% elastane single jersey 

  • Breathable, moisture-absorbing four-way stretch fabric 

  • Allover print

  • Primegreen 

GO-TO POLO

Elevated core staple with a cotton hand & technical benefits. His Go-To top for any occasion.

  • Regular fit 

  • Flexible polo collar

  • 89% recycled polyester, 11% elastane single jersey(DWR) coating

  • Rich, cotton-like feel

  • Casual golf polo shirt

  • 4-way stretch fabric

  • Breathable, durable, moisture-absorbing fabric

  • 50+ UV factor

  • Primegreen 

CAMO POLO

Jacquard texture provides extra breathability and an interesting outlook. An easy wearable polo that is one of the top booked styles in spring.

  • Regular fit 

  • Three-button polo collar

  • 100% recycled polyester raschel

  • Medium-weight, breathable fabric 

  • Camo jacquard golf polo shirt

  • Moisture-absorbing AEROREADY

  • Allover camo jacquard texture

  • Durable edge-stitched shoulder seams

  • 4-way stretch fabric

  • Primegreen

HEATHER SNAP POLO

Mesh stripe running through the polo is a unique take on a traditional style. A novelty core item that is an easy home run.

  • Regular fit 

  • Snap-button polo collar

  • 94% recycled polyester, 6% elastane single jersey

  • Medium-weight, breathable fabric

  • Snap-button golf polo shirt

  • Moisture-absorbing AEROREADY

  • Four-way stretch fabric

  • Breathable fabric

  • Primegreen

 
Bottoms-Text.png

GO-TO 5-POCKET PANT

Versatile 5-pocket silhouette that is a staple in his closet. Lightweight nylon material with stretch and a clean fit.

  • Regular fit 

    Stretch waist with belt loops

    95% recycled nylon, 5% elastane twill

  • Cool and dry feel

  • Golf pants for on or off course

  • Classic five-pocket design

  • Silicone adidas-print gripper tape in waist

  • Durable water-repellent (DWR) coating

  • Primegreen 

GO-TO 5-POCKET SHORT

Versatile 5-pocket silhouette that is a staple in his closet. Lightweight nylon material with stretch and a clean fit.

  • Regular fit 

  • 10" inseam 

  • Stretch waist with belt loops

    95% recycled nylon, 5% elastane twill

  • Cool and dry feel

  • Golf pants for on or off course

  • Classic five-pocket design

  • Silicone adidas-print gripper tape in waist

  • Durable water-repellent (DWR) coating

  • Primegreen 

PLAID PRINT SHORT

Inspired by menswear trends with a tonal print execution for a wearable novelty bottom that can be worn with anything in his closet. 

  • Regular fit 

  • 10" inseam

  • Belt loops on stretch waist

  • 47% polyester, 43% recycled polyester, 10% elastane plain weave 

  • Stretchy fabric  

  • Front and back pockets

  • Zip fly 

  • adidas Badge of Sport silicone-print grip tape on inside waist 

ULTIMATE365 SOLID 8.5 SHORT

Giving our consumer inseam options is important. We are seeing high sell through in both inseams. For that modern golfer, conservative golfer, and golfers of all heights we are able to offer him options.

  • Regular fit 

  • 8.5" inseam

  • Elastic waist with silicone grip tape inside

  • 88% recycled polyester, 12% elastane plain weave

  • Lightweight and breathable feel

  • Golf shorts for year-round play

  • Belt loops and zip fly

  • Front and back pockets

  • Four-way stretch fabric

  • 50+ UV factor

  • Primegreen

 

Creating the new golf uniform through our most pinnacle product.

STATEMENT

Cargo-01.png
Primeknit-01.png
Heat.rdy-01.png
No Show-01.png

NO-SHOW POLO

This polo is built with a No-Show fabric that hides sweat and dries quickly for course comfort. The silhouette has a modern raglan for added swing mobility.

GR3110_F_Torso_B2CCat.png
  • Regular fit 

  • Three-button polo collar

  • 100% recycled polyester doubleknit 

  • Soft knit fabric 

  • Raglan sleeve stitching in back

  • All-weather fabric 

  • No-show fabric hides sweat 

  • Primegreen 

HEAT.RDY POLO

Heat.Rdy fabrication that features nylon yarns giving an instant cooling sensation when touching the fabric. The silhouette has a modern raglan for added swing mobility.

GR3097_F_Torso_B2CCat.png
  • Regular fit 

  • Two-button polo collar

  • 78% nylon, 22% elastane single jersey

  • Breathable micromesh fabric

  • Raglan sleeve stitching in back

  • Mesh upper back

PRIMEKNIT LONGSLEEVE POLO

Primeknit seamless polo with breathable mesh patterns helping to keep you cool during your warm weather rounds. The modern collar provides a sporty look. The construction provides less wastage and due to using recycled yarns, we are able to meet the standards of Primegreen. This is the first Primeknit style that we are able to communicate sustainability to the consumer.

GU5084_F_Torso_B2CCat.png
  • Regular fit 

  • Two-button polo collar

  • adidas Primeknit 97% recycled polyester, 2% nylon, 1% elastane

  • Stretchy seamless fabric

  • Split side hems

  • Slight droptail hem

WARPKNIT CARGO PANT

Our most breathable fabric built for comfort and performance on the course. The warp knit cargo is a fashion forward silhouette with a tapered leg & cargo pocket fit for your rangefinder. One of the top performers on adidas.com

GM3494_F_Torso_B2CCat.png
  • Regular fit 

  • Belt loops on waist

  • 62% recycled polyester, 38% polyester tricot

  • Soft and stretchy feel

  • Golf pants with cargo pocket

  • Front and back pockets

  • Cargo pocket on side

  • Tapered leg

  • Breathable fabric

Smaller_Men's_BG.jpg
Screen Shot 2020-10-28 at 11.46.11 AM.pn
 
 

VERSATILITY &

SUSTAINABILITY

Consumers are looking for transitonal & wearable products.  In addition to Go-To we've add even more versatile styles to the range. We did not sacrifice performance, fit, comfort, or versatilty when offering the added benefit of sustainability.

Versatility and sustainability are components that set us up for success.

$65 NOVELTY POLO ASSORTMENT

Easy commercial prints that are versatile on and off the course make up our novelty polos. We have focused on giving the breadth of options at key price points. Prints continue to trend and we see opportunity with our collection and key item prints.

We continue to use different materials that allow for various textures, handfeels & outlooks.

Wearable prints and the blend of new materials offers verstailty to the consumer.

LAYERING AT

KEY PRICE POINTS

We've focused on each key price point and provided the consumer with novelty, technology, and versatility. 

From the UPF Lightweight 1/4 zip to the Frostguard Jacket, we have got him covered from sun protection to pinnacle product and in between.

This is the most comprehensive layering offering we've ever created.

BOTTTOMS

As we continue to dominate in the bottoms category we have to continue to evolve with the market.

We have opportunity with different inseam lengths as we position ourselves as the most progressive golf brand.

There is growth opportunities in novelty bottoms which includes prints, different weights, and new core items like the 5-pocket silhouette.

We are the market leader and we are determined to continue the momentum.