DNA OF
SUSTAINABILITY
ADIDAS GOLF IN SS21,
91%
OF APPAREL
*81%
OF FOOTWEAR
*HIGHEST OF ANY CATEGORY IN ADIDAS
POLYESTER MATERIALS ARE RECYCLED.
BY 2024, ADIDAS WILL USE
100%
RECYCLED POLYESTER,
ELIMINATING VIRGIN POLYESTER COMPLETELY
KEY TAKEAWAYS OF
SUSTAINABILITY
1
LEADERSHIP
ADIDAS is going to be the first Golf Brand to bring Sustainability to the forefront of product
2
PRIMEGREEN
is product with at least 40% recycled polyester
3
PRIMEBLUE
is 100% recycled polyester from ocean plastics
4
MARKETING FOCUS
Sustainability will be our lead marketing message in SS21