DNA OF
SUSTAINABILITY
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PRIMEBLUE
Limited Edition Capsule | US Open - 6/1
Made with Parley Ocean Plastic, which is created from recycled plastic waste, intercepted from beaches and coastal communities before it reaches the oceans.
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APPAREL
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MEN'S
WOMEN'S
PRIMEGREEN
MARKETING FOCUS - ALL SEASON
Made with recycled materials to reduce our impact and create more sustainable sportswear.
APPAREL
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EQT SPIKELESS
ADIDAS GOLF IN SS21,
91%
OF APPAREL
*81%
OF FOOTWEAR
*HIGHEST OF ANY CATEGORY IN ADIDAS
POLYESTER MATERIALS ARE RECYCLED.
BY 2024, ADIDAS WILL USE
100%
RECYCLED POLYESTER,
ELIMINATING VIRGIN POLYESTER COMPLETELY
KEY TAKEAWAYS OF
SUSTAINABILITY
1
LEADERSHIP
ADIDAS is going to be the first Golf Brand to bring Sustainability to the forefront of product
2
PRIMEGREEN
is product with at least 40% recycled polyester
3
PRIMEBLUE
is 100% recycled polyester from ocean plastics
4
MARKETING FOCUS
Sustainability will be our lead marketing message in SS21