- Waves (Chilly Gonzales Piano Remake)
THROUGH SPORT WE HAVE THE POWER TO CHANGE LIVES
BUT OUR PLANET IS FILLING UP WITH PLASTIC WASTE AND THREATENING WHERE SPORT CAN CHANGE LIVES
WE NEED TO CHANGE OUR LEGACY
WE NEED TO END PLASTIC WASTE
AND WE BELIEVE
OUR MISSION IS
TO BE THE MOST PROGRESSIVE GOLF BRAND
IN THE WORLD
350 MILLION TONS OF NEW PLASTIC IS CREATED
EVERY YEAR
10%
OF PLASTIC ENDS UP BEING RECYCLED AND ANOTHER 10% ENDS UP IN OUR OCEANS
12 YEARS
LEFT BEFORE THE OCEANS DIE ACCORDING TO THE UNITED NATIONS
350 M
TONS OF NEW PLASTIC IS CREATED EVERY YEAR
80%
OF ADIDAS PRODUCTS ARE MADE OF PLASTIC, LARGELY POLYESTER
EVERY SECOND BREATH COMES FROM THE OCEAN
IT IS THE LIFEBLOOD OF OUR PLANET
THE TIME IS NOW
THIS GENERATION IS FED UP WITH INACTION
97%
of consumers want to make a positive impact on the planet
88%
prefer to buy from brands that put welfare of people and planet over profits
87%
of consumers will be more loyal to companies that support environmental issues
THEY EXPECT CHANGE
AND WILL INVEST IN BRANDS THAT MAKE SUSTAINABILITY A PRIORITY
$13BN
market for sustainable sportswear products globally
4TH
most important purchase factor for fashion is sustainability (57%)
73%
of consumers are willing to spend more on products that are sustainable
IN 2021, ADIDAS WILL LEAD THE CONVERSATION
IN GOLF
