MEN'S PERFORMANCE

 

INTRODUCTION

'MUST HAVES'

 

POLOS

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PRIMEKNIT POLO

GO-TO PIQUE POLO

BROKEN STRIPE  POLO

GO-TO POLO

LAYERING

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3-STRIPE 1/4-ZIP

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GO-TO CREW

BOTTOMS

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ULTIMATE365 SHORT

ULTIMATE365 TAPERED PANT

GO-TO 5 POCKET PANT

GO-TO 5 POCKET SHORT

COLLECTION 1

'Water' - February 1

 

hazy blue

hazy sky

green oxide

white

acid yellow

A delivery inspired by the seaside at the edge of Torrey Pines. This delivery is focused around powerful/contemporary Hazy Blue and misty Hazy Sky. Complemented by a new neutral that is an alternative to Navy - Green Oxide. Also grounded in White with a pop of luminous Acid Yellow for vibrance.

COLLECTION 2

'Air' - March 1

 

screaming pink

wild pink

crew navy

white

The colors of a summer San Diego sunset. A bold and modern palette that enters new territories to celebrate the strength and resilience of the female athlete. This delivery is focused around two strong feminine colors - Screaming Pink and Wild Pink. Grounded in Crew Navy and White. This delivery promotes a statement of empowerment and flirts with the idea of changing the world.

COLLECTION 3

'Land' - May 1

 

acid mint

wild teal

white

hazy

copper

acid orange

wild

sepia

The future is .RDY, colors that evoke ultimate comfort. This delivery is inspired by the land surrounding Torrey Pines. Reflecting the continued desire to dress for our active lives, climate will play a substantial role for design moving forward. The delivery is focused around a cool Acid Mint while having a pop of Acid Orange and Hazy Copper. Rounded out by a new invigorating neutral Wild Teal and White.

FIT GUIDE

(hover to see fit)

 

KEY TAKEAWAYS OF

MEN'S PERFORMANCE

1

GO-TO

Consumers are looking for transitional  & wearable products. The Go-To Polo and 5-Pocket Pant & Short are going to be staples in his closet.

2

SUSTAINABILITY

Focus on sustainability with PRIMEGREEN apparel.

3

BOTTOMS

Continued focus on bottoms with new opportunity using different inseam lengths, silhouettes and styling as we position ourselves as the Most Progressive Golf Brand.