'Water' - February 1
A delivery inspired by the seaside at the edge of Torrey Pines. This delivery is focused around powerful/contemporary Hazy Blue and misty Hazy Sky. Complemented by a new neutral that is an alternative to Navy - Green Oxide. Also grounded in White with a pop of luminous Acid Yellow for vibrance.
'Air' - March 1
The colors of a summer San Diego sunset. A bold and modern palette that enters new territories to celebrate the strength and resilience of the female athlete. This delivery is focused around two strong feminine colors - Screaming Pink and Wild Pink. Grounded in Crew Navy and White. This delivery promotes a statement of empowerment and flirts with the idea of changing the world.
'Land' - May 1
The future is .RDY, colors that evoke ultimate comfort. This delivery is inspired by the land surrounding Torrey Pines. Reflecting the continued desire to dress for our active lives, climate will play a substantial role for design moving forward. The delivery is focused around a cool Acid Mint while having a pop of Acid Orange and Hazy Copper. Rounded out by a new invigorating neutral Wild Teal and White.
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KEY TAKEAWAYS OF
Consumers are looking for transitional & wearable products. The Go-To Polo and 5-Pocket Pant & Short are going to be staples in his closet.
Focus on sustainability with PRIMEGREEN apparel.
Continued focus on bottoms with new opportunity using different inseam lengths, silhouettes and styling as we position ourselves as the Most Progressive Golf Brand.