DNA OF

SUSTAINABILITY

PRIMEGREEN

MARKETING FOCUS - ALL SEASON

Made with recycled materials to reduce our impact and create more sustainable sportswear.

 PRIMEBLUE

Limited Edition Capsule | US Open - 6/1

Made with Parley Ocean Plastic, which is created from recycled plastic waste, intercepted from beaches and coastal communities before it reaches the oceans.

ON-PRODUCT COMMUNICATION

ADIDAS GOLF IN SS21,

91%

OF APPAREL

*81%

OF FOOTWEAR

*HIGHEST OF ANY CATEGORY IN ADIDAS

POLYESTER MATERIALS ARE RECYCLED.

BY 2024, ADIDAS WILL USE 

100%

RECYCLED POLYESTER,

ELIMINATING VIRGIN POLYESTER COMPLETELY

KEY TAKEAWAYS OF

SUSTAINABILITY

1

LEADERSHIP

ADIDAS is going to be the first Golf Brand to bring Sustainability to the forefront of product

2

MARKETING FOCUS

Sustainability will be our lead marketing message in SS21

3

PRIMEGREEN

Overarching theme and support across apparel, footwear and accessories