2021

DNA OF

SUSTAINABILITY

 PRIMEBLUE

Made with Parley Ocean Plastic, which is created from recycled plastic waste, intercepted from beaches and coastal communities before it reaches the oceans.

 

PRIMEGREEN

Made with recycled materials to reduce our impact and create more sustainable sportswear.

X

 
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81%

POLOS/SHIRTS

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74%

OF APPAREL

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62%

LAYERING

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37%

HATS

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59%

OF ACCESSORIES

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93%

BAGS

HAVE RECYCLED MATERIALS

BY 2024, ADIDAS WILL USE 

100%

RECYCLED POLYESTER,

ELIMINATING VIRGIN POLYESTER COMPLETELY

 

ON-PRODUCT COMMUNICATION

 

KEY TAKEAWAYS OF

SUSTAINABILITY

1

LEADERSHIP

ADIDAS is going to be the first Golf Brand to bring Sustainability to the forefront of product

2

PRIMEGREEN

is product with at least 40% recycled polyester

3

PRODUCT

This is our most sustainable product line across both apparel & accessories ever

4

MARKETING FOCUS

Sustainability will be our lead marketing message in SS21