DNA OF
SUSTAINABILITY
PRIMEBLUE
Made with Parley Ocean Plastic, which is created from recycled plastic waste, intercepted from beaches and coastal communities before it reaches the oceans.
74%
OF APPAREL
59%
OF ACCESSORIES
HAVE RECYCLED MATERIALS
BY 2024, ADIDAS WILL USE
100%
RECYCLED POLYESTER,
ELIMINATING VIRGIN POLYESTER COMPLETELY
KEY TAKEAWAYS OF
SUSTAINABILITY
1
LEADERSHIP
ADIDAS is going to be the first Golf Brand to bring Sustainability to the forefront of product
2
PRIMEGREEN
is product with at least 40% recycled polyester
3
PRODUCT
This is our most sustainable product line across both apparel & accessories ever
4
MARKETING FOCUS
Sustainability will be our lead marketing message in SS21