- Waves (Chilly Gonzales Piano Remake)

2021

THROUGH SPORT WE HAVE THE POWER TO CHANGE LIVES

BUT OUR PLANET IS FILLING UP WITH PLASTIC WASTE AND THREATENING WHERE SPORT CAN CHANGE LIVES

WE NEED TO CHANGE OUR LEGACY

WE NEED TO END PLASTIC WASTE

AND WE BELIEVE

OUR MISSION IS

TO BE THE MOST PROGRESSIVE GOLF BRAND

IN THE WORLD

350 MILLION TONS OF NEW PLASTIC IS CREATED

EVERY YEAR

10%

OF PLASTIC ENDS UP BEING RECYCLED AND ANOTHER 10% ENDS UP IN OUR OCEANS

12 YEARS

LEFT BEFORE THE OCEANS DIE ACCORDING TO THE UNITED NATIONS

350 M

TONS OF NEW PLASTIC IS CREATED EVERY YEAR

80%

OF ADIDAS PRODUCTS ARE MADE OF PLASTIC, LARGELY POLYESTER

EVERY SECOND BREATH COMES FROM THE OCEAN

IT IS THE LIFEBLOOD OF OUR PLANET

THE TIME IS NOW

THIS GENERATION IS FED UP WITH INACTION

97%

of consumers want to make a positive impact on the planet

88%

prefer to buy from brands that put welfare of people and planet over profits

87%

of consumers will be more loyal to companies that support environmental issues

THEY EXPECT CHANGE

AND WILL INVEST IN BRANDS THAT MAKE SUSTAINABILITY A PRIORITY

$13BN

market for sustainable sportswear products globally

4TH

most important purchase factor for fashion is sustainability (57%)

73%

of consumers are willing to spend more on products that are sustainable

IN 2021, ADIDAS WILL LEAD THE CONVERSATION

CHANGE

IS THE OUTCOME OF

CREATIVITY.

ADIDAS GOLF

IS CREATING THE CHANGE.