DNA OF

SUSTAINABILITY

 PRIMEBLUE

Limited Edition Capsule | US Open - 6/1

Made with Parley Ocean Plastic, which is created from recycled plastic waste, intercepted from beaches and coastal communities before it reaches the oceans.

APPAREL

MEN'S

PB

WOMEN'S

WPB

PRIMEGREEN

MARKETING FOCUS - ALL SEASON

Made with recycled materials to reduce our impact and create more sustainable sportswear.

APPAREL

EQT SPIKELESS

ON-PRODUCT COMMUNICATION

ADIDAS GOLF IN SS21,

91%

OF APPAREL

*81%

OF FOOTWEAR

*HIGHEST OF ANY CATEGORY IN ADIDAS

POLYESTER MATERIALS ARE RECYCLED.

BY 2024, ADIDAS WILL USE 

100%

RECYCLED POLYESTER,

ELIMINATING VIRGIN POLYESTER COMPLETELY

KEY TAKEAWAYS OF

SUSTAINABILITY

1

LEADERSHIP

ADIDAS is going to be the first Golf Brand to bring Sustainability to the forefront of product

2

PRIMEGREEN

is product with at least 40% recycled polyester

3

PRIMEBLUE

is 100% recycled polyester from ocean plastics

4

MARKETING FOCUS

Sustainability will be our lead marketing message in SS21